Liquid Death

Keep The Underworld Beautiful

Sustainability might be the least metal thing ever. So when Liquid Death tasked us with figuring out how to talk about #DeathToPlastic, we had to do it in a way that wouldn’t turn off their fans. And since demons are always a safe bet with that crowd, we figured “keeping the underworld beautiful” would be an initiative they could get their heads and hearts around.

We even made a microsite with a mission statement, impact statistics (lies) and an adopt-a-demon functionality.